FREETHINK| Hard Reset
2023

Logo Update + Episode Animation
ROLE: 3d design / animation
SOFTWARE: cinema 4d / redshift render / after effects

FREETHINK Media created a series called Hard Reset, which focuses on looking at the changes needed to be made in todays’ strange and new society post-2020 - “Change is hard - people have been trying and failing to reform society for generations. But what if we had to? This is a show about rebuilding the world from scratch and re-imagining everything from first principles. How should we design cities? What about schools? Power grids? Prisons? Money? Or the Internet? If we were starting over, what would we do differently?”

The look and feel of the animation style comes down to a clean slated, monochromatic tone that is visually pleasing to a very science-based, informative series. FREETHINK brought me on board to help out with 3d work that included updating their original logo for a “megasode” series they were developing. I also created 3d motion graphics for one of their episodes, “Aspinity”. The style had already been established in previous episodes, so I only needed to repurpose the look in a different rendering software, using Cinema 4d and Redshift. This episode included over 3 minutes of animations, all 4K renders, designed animated and rendered in a 3-week time span.

HARD RESET| Megasode title lockup

Hard Reset created a “MEGASODE” that was a collection of some of the most important information from previous episodes of the series. I took the “Hard Reset” lockup already created, and designed the title addition for “Megasode”. I used Adobe Illustrator to create the logo. I sorted through many different fonts until I found one that felt like it fit the theme of the series. I customized some of the design to give it a feeling that matched the look and feel already established. Pulling the finalized lockup into Cinema 4d, I created a glitch distortion effect to animated the title on and off. The chromatic and RGB offset effects were then applied in After Effects during post.

HARD RESET| Aspinity episode

Aspinity is the world leader in the design and development of analog machine learning chips. Think of a world where Analog and Digital computer chips come together to work as one. I used Cinema4d and Redshift to establish the current look and feel. With the help of Nick Tucker, We used some interesting Python scripting to create an abstract “analog” sine wave to use throughout the piece.

C R E D I T S

Director: Nick Tucker
Creative Director: Nick Tucker
Producer: Briana Azar, Lauren Lindberg
Design/Animation: Brittnie Diamant