FREETHINK| Hard Reset Series
2023
2023
ROLE: 3d design / animation
SOFTWARE: cinema 4d / redshift / after effects
SOFTWARE: cinema 4d / redshift / after effects
FREETHINK Media created a series called Hard Reset, which focuses on looking at the changes needed to be made in todays’ strange and new society post-2020 - “Change is hard - people have been trying and failing to reform society for generations. But what if we had to? This is a show about rebuilding the world from scratch and re-imagining everything from first principles. How should we design cities? What about schools? Power grids? Prisons? Money? Or the Internet? If we were starting over, what would we do differently?”
The look and feel of the animation style comes down to a clean slated, monochromatic tone that is visually pleasing to a very science-based, informative series. FREETHINK brought me on board to help out with 3d work that included updating their original logo for a “megasode” series they were developing. I also created 3d motion graphics for one of their episodes, “Aspinity”. The style had already been established in previous episodes, so I only needed to repurpose the look in a different rendering software, using Cinema 4d and Redshift. This episode included over 3 minutes of animations, all 4K renders, designed animated and rendered in a 3-week time span.
The look and feel of the animation style comes down to a clean slated, monochromatic tone that is visually pleasing to a very science-based, informative series. FREETHINK brought me on board to help out with 3d work that included updating their original logo for a “megasode” series they were developing. I also created 3d motion graphics for one of their episodes, “Aspinity”. The style had already been established in previous episodes, so I only needed to repurpose the look in a different rendering software, using Cinema 4d and Redshift. This episode included over 3 minutes of animations, all 4K renders, designed animated and rendered in a 3-week time span.
HARD RESET| Megasode Title Lockup
For Hard Reset’s “MEGASODE,” a compilation highlighting key insights from earlier episodes, I was tasked with expanding the existing title lockup. Using Adobe Illustrator, I designed the “Megasode” addition—exploring a range of typefaces before customizing the final selection to match the established aesthetic of the series.
Once the lockup was finalized, I brought it into Cinema 4D to create a glitch-driven title animation, using distortion techniques to introduce and remove the graphic. Additional chromatic aberration and RGB offset effects were applied in After Effects during post-production to complete the look.
HARD RESET| Aspinity Episode
Aspinity is the world leader in the design and development of analog machine learning chips. Think of a world where Analog and Digital computer chips come together to work as one. I used Cinema4d and Redshift to establish the current look and feel. With the help of Nick Tucker, We used some interesting Python scripting to create an abstract “analog” sine wave to use throughout the piece.
C R E D I T S
Director: Nick Tucker
Creative Director: Nick Tucker
Producer: Briana Azar, Lauren Lindberg
Design/Animation: Brittnie Diamant
Creative Director: Nick Tucker
Producer: Briana Azar, Lauren Lindberg
Design/Animation: Brittnie Diamant