FREETHINK| B SCHOOL Series
2022
ROLE: creative direction / art direction / design / animation
SOFTWARE: illustrator / after effects / photoshop

FREETHINK developed B-School, a business-focused education series spotlighting six entrepreneurs who built their companies from the ground up. The episodes share practical insights, strategies, and real-world guidance for anyone navigating the challenges of starting a business or facing pivotal crossroads along the way.
Because the subject matter is instructional, the creative direction needed to feel approachable and lighthearted, drawing inspiration from nostalgic, elementary style educational books. While still maintaining the clarity and credibility of a professional business series. The result is a visual style that balances playful, childlike charm with informative, actionable content.

INTRO| Motion Design
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B SCHOOL| Episode Series
The series is composed of six episodes, each centered on a different entrepreneur. I created most of the illustrations from scratch, hand drawing the artwork before refining, outlining, and coloring it in Illustrator. All assets were then brought into After Effects, where I assembled and animated the scenes. Many moments were animated frame by frame, complemented by various plugins to achieve a playful, bouncy, and whimsical motion style. Because each entrepreneur’s story was unique, the graphics were customized for every episode to reflect their individual subject matter.
ETERNEVA
HAWTHORNE
A LIL SCRIBBLE
NOYA
OUTLIER
C R E D I T S
Series Director: Michael Wood 
Creative Director: Michael Wood, Brittnie Diamant
Producer: Maggie Linder, Briana Azar
Art Direction: Brittnie Diamant
Design/Animation: Brittnie Diamant

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